In the “old days” business used to be done in a much more simple and relaxed way than today. The suit and tie were a must-have, in-person meetings were much more powerful and common than today, and without cellphones, communication was much more creative. In our present day, we use all sorts of phone systems, CRMs, email campaigns, and virtual assistant to handle the clients we don’t want to or have the time to communicate with. In this article we will be discussing some of the efficiency tools that we use today, such as phone systems from companies like MegaPath.
One of the most important tools we have at our fingertips, literally, is the smartphone. This device not only allowed Steve Jobs to be the first person you think of when you hear the word smart phone, but it has allowed people all over the world to be more connected than ever, with a lot more ease and less stress. All we have to do now is click a few buttons and we can be on a live chat or phone call with anyone, from any part of the world.
With the rise of the smart phone came the rise of apps and websites that allowed even more people to connect in networks. These websites and apps came to be known as “social media”, plural from the word mediums. A medium, by definition is, “the intervening substance through which impressions are conveyed to the senses or a force acts on objects at a distance.” The substance in this case being other people’s thoughts, ideas, and voices. At a distance because we can be anywhere in the world and post on the medium to be seen on a different part of the world. This has allowed business owners and individuals to create their own brands with so much ease, that there are millions of posts every second.
Another tool that businesses cannot live without is the Customer Relations Management (CRM) software. This software substituted the old use of the spreadsheet due to its efficiency, ease of use, and ability to do things automatically, that would otherwise need to be done by a paid assistant or employee. In conjunction with your email campaigns, these systems can improve the quality of communication between your business and your customers, creating repeat sales, great reviews, and even referrals.
In conclusion, in this article we discussed a few of the tools that businesses use today as a means of communication to keep their clients satisfied and the company on top of mind. In the past, communication was less common and so people had to find creative ways of doing it. These involved letters, surprise visits to the customer’s town or city, among others. Today, it is much easier to communicate not only with customers, but with friends and family. If you run a business the top three tools to have are your phones, customer relations management (CRM) software, and an email campaign.