How Creative Design Was Presented in 2017
We live today in a digital world, both personal and especially business, and thus the website of a company has to be created in such a way that it truly represents what a company would like to tell the world. A website is considered the welcome mat of a company and a means to introduce what the company has to offer to the world. More so than having a user friendly website, since this is very important for this strategy, but also it should be designed in such a way that it can attract viewers. In today’s competitive digital world, a website must be able to literally attract viewers who will become potential customers, and this can be done by its seeming graphics, speedy service and usability, which give an impression of a highly professional and competent website. A website with lifeless list menus and full of static words are not anymore interesting, instead, a company should have a creatively designed website that can increase traffic and in the end give the company profits.
Part of having a creative web design is one that can capture the brand’s personality, and this can be done by professionals who have the technical ability to design and plan for such a site like those IT services company. In today’s digital world, tech designers are thus considered as the artists of our modern times.
The buzz word in today’s modernism is minimalism which in marketing strategy plays a role. Being minimal in design would mean incorporating colour extraction and bolder headlines, using simpler universal icons.
It is the end goal of a minimalist site to give a clear visual communication with viewers and potential customers. Generally, when we say design, what comes into our minds is imagery. Today, static presentation is not only the game but being coupled with moving images or video that made 2017 a more exciting year of web design.
Long scrolling is another invention that followed the dynamism of video and of which more and more websites are being patterned. Today, viewers can navigate pages in such an easy manner because designers are reinventing navigation making collation of information faster and easier for users. In order to increase in parallax, a 3D effect is also being added to the site.
Talking of artistry, being subtle in expression is not yet a pace but rather giving way to illustration in popularity among the big and bold graphics and photography. This is because of the fact that illustration is a visual language that can speak and present itself firmly without being vulgar, a quality that many companies would prefer.