Tips for Running a Successful Social Media Campaign
Social media marketing is deemed one of the most effective means of customer retention in the digital age. Considering that more than 80% of people in the U.S. are in social media, it’s more than obvious that this is, in fact, the place for marketers to meet them.
If you have a business that you would like to promote through social media marketing, here are tips to help you out:
Create a plan.
Yes, a plan, and it must begin with a goal. This is the best approach to start a project of any kind. Want more leads? A certain volume of sales? In reaching that goal, you’ll also have to know and your audience as well as your competition. Once you have created and shared your content, you now have the chance to interact with your audience. Finally, use tools to review your social media campaign’s performance, and learn from any negative results you may find.
Drive your campaign with keywords.
The right use of keywords is one of the best ways to optimize your social media marketing campaign. Good thing you can use tools that help you determine which keywords these are. This will be helpful to your general SEO efforts, whose main objective is to get you in front of the right audience.
Take your profiles seriously.
Like many other marketers, you may have taken your social media profiles for granted by not completing them. All your accounts across the different platforms should have an original profile picture (and cover photo if applicable), a well-written bio, a good username, and complete contact information (phone, email, etc.). This will work for search engines as they crawl for search-relevant content on the web, and for your particular audience. Needless to say, a profile that doesn’t make sense to your target demographic is Ineffective.
Optimize your content.
Whether you prefer original or curated content, it will always be king in social media optimization. Original content is something you have created yourself, while curated content is content shared by everyone else online. Whichever you want to use, make sure to take advantage of all platforms you have access to, but make it a point to keep things looking fresh (for instance, you can use photos to make your point in one platform, and text in another).
We all know how big a role social media plays in successful marketing campaigns, but the process requires time – tons of it, in fact. If you have to run a business and worry about your Facebook or Twitter accounts, that can be a big problem.
This is how social media optimization companies prove useful. This will allow you to focus on your business, which is where you are most needed anyway.